The Art Of The Perfect Webinar – Jon Schumacher

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If you’re planning on creating webinars for your business in the hopes to generate more leads and acquire more clients, our guest today, Jon Schumacher, shares his knowledge and professional insights about the art of the perfect webinar. He is a webinar consultant and specialist who uses webinars to educate people, build rapport, and gain more clients.

In today’s episode, Jon talks about the elements, processes, and approaches that play important roles in creating the perfect webinar. Jon also shares the three big things you need to focus on as you go through the process of planning and executing your webinar and the follow-up system you can set to convert your leads into sales.

“It is the most powerful online conversion point that I know of.” – Jon Schumacher

Some topics that were discussed include:

  • Identifying the different types of webinars
  • Where Jon sees the highest sign-up rates
  • Where and how to start if you’re a beginner to webinar creation
  • Elements of a perfect webinar
  • Processes involved before, during, and after conducting your webinar
  • Common mistakes people make when doing a webinar
  • The relevance of telling compelling stories in your webinar
  • Why the Feel-Felt-Found Method is an effective approach
  • Ways and methods to follow up with clients
  • Why Jon thinks the Thank-You page is underutilized and how you can use it for your benefit

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