Verne Harnish – Scaling Forward

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We’ve got a fun conversation today chatting with another legend, Verne Harnish, who has written some iconic books in our space such as Scaling Up and Mastering the Rockefeller Habits. We saw Verne speak at Traffic & Conversion about four years ago and knew we had to get him on the show, and here we are! Listen in as we talk about many of the core concepts from Scaling Up and how they relate to today’s environment.

If you want to scale up in these times right now or even if you want to scale down to become more profitable, Verne gives up the four steps to do that. He also gives us some very actionable, tactical advice on how to connect with influencers and big brands and how to actually get past the gatekeepers to the people that are higher up. He has a similar concept to our Dream 100 concept which is basically how we got him to be on our show, so it came full circle. If the thought of becoming more efficient so you can get more time back is appealing, check out our shows where we chatted with David Jenyns and Russ Perry for more insight on systemizing your business.

At the end of the day, scaling anything is about making better decisions. And so it’s the sum total of the decisions you make good and bad every hour, every day, every year that determine whether you’ve got the edge.” – Verne Harnish

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Some Topics We Discussed Include:

  • The sweet spot that you want to get to for the number of employees in your business
  • The Four Core Elements of scaling up 
  • The sweatshops of the information age
  • What you never, ever, ever want to do when a potential client emails you a question
  • “Near learning” and the spin of a new venture
  • How Verne got invited to the White House after putting the president’s name on a list
  • Why everyone is pricing wrong and how to fix that
  • The nuances of a good business name
  • Examples of pivoting towards a new group in the same industry during the crisis
  • From mailing books to breaking bread with the most influential people on your list
  • And much, much more!

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Resources From Verne Harnish:

References and Links Mentioned:

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