Drive Traffic And Grow Your Brand Through Content Curation

I’m a big proponent of content curation.

I think that it’s one of the best ways to get fantastic content on your site, generate a ton of value for people, and drive a ton of traffic.

However, so many people do content curation completely wrong.

It’s not uncommon to see someone just repost someone else’s blog post word-for-word on their blog with a tiny sentence stating “Originally posted on some other blog.”

What follows is a strategy that utilizes other people’s content to create additional value for your readers, benefits the original content creator, and encourages other people to share your content.

Following this process will also build your list so you can create your own traffic “at will” in the future.

This is a process that we often create and systematize for our clients.

Step 1: Curate great content on your blog

In this step, we’re going to think of a topic that’s going to interest our group. For a “content marketing” blog, I might pick a topic like “10 ways to generate content without actually creating it yourself”.

A great place to get some ideas for blog content is BuzzSumo… Simply type in your main keyword and see what’s getting shared the most.

Here’s a list of ideas from typing in “Content Generation”:


Now it’s time to start curating.

Find somewhere in the range of 7 to 10 different blogs that discuss this topic.

I did a quick search on Google for “Content Marketing Blogs” and this blog post was one of the first…

Content Marketing Institute

(From Content Marketing Institute)

I’m pretty sure I can find some pretty killer blog posts to curate from some of those resources…

Now find a blog post from each of those sites that best responds to the topic that you chose above.

Here is an article Convince and Convert (Rank #1 on the list above) that I might include:

Content Curation

Create the blog post and quote each of the blog posts that you just found. A little bit of commentary to each post about why it fits in this blog post.

If I were to curate a post like the one above, it would probably look something like this:

“Content Curation” is one of the quickest and easiest ways to get high-value content on your site, without actually writing most of the content yourself. Pawan Deshpande put together a phenomenal guide on how marketers can do content curation correctly. Read the article here.

I’d probably go slightly more in-depth with my description… But that gives you a good idea.

Repeat that 6 to 9 more times for each of your resources…

Make sure that you link out to each of these blog posts and give attribution to the original writer.

As a quick note, we use a tool called Kudani to help streamline the process of finding content to curate, posting the content, and properly attributing the content. It’s a killer tool and, if you grab it, use the coupon code “MATT30” to get 30% off. This isn’t a pitch for Kudani… I just wanted to be transparent that we do leverage that tool to help us find what to post. More about that tool here.

Step 2: Spread the word

Now it’s time to hit Twitter, Facebook, and LinkedIn… I like to hit all three because different people seem to hang out on different platforms, and I want to make sure that the people I mention in the post are aware of the post.

When I share the post on Facebook and LinkedIn, I’ll tag every person that I mentioned in the blog post.

Linked In - Content Curation

Facebook - Content Curation

When I share the post on Twitter, I will create a new tweet for every single person mentioned in the post, letting them know that they’ve been featured.

Twitter - Content Curation

Finally, if there are contact forms on the blogs that you mentioned, shoot the original author a quick email with a link to your post. Let them know that you featured them in a “best of” type post.

Ideally, at least half of the people that you mentioned will turn around and do a quick tweet or share of the post. People love it when others talk about their work and like to share the fact that others are talking about it…

Here’s a post of mine that Sujan Patel of shared of mine… He has over 30k followers and gave my site a nice little spike in Twitter traffic.

Sujan Patel - Content Curation

Step 3: Build a retargeting audience.

Now it’s time to make sure that we turn this newfound traffic into people that return to the site over and over again.

Start by ensuring that you’re building a retargeting audience in both Facebook and Google Adwords.

Both Facebook and Google will provide you with a little snippet of code that you can paste into the code of your blog, allowing you to use your previous visitors as targets for advertising.

Facebook Pixel - Content Curation

Now, whenever you create a new blog post, link to it from your Facebook fan page and simply “Boost” the post.

Boost Post - Content Curation

When you boost the post, you can choose specific targets… Make sure you’re targeting the people that have previously been to your website.

Boost Post - Content Curation

This gives people the impression that you put out a ton of content and spend a ton of money on advertising. It’s amazing for building your brand and driving repeat traffic back to the blog.

I don’t do a ton with the Google remarketing pixel yet. But I put it on the page anyway, just in case I decide to drive traffic from Google ads in the future.

Step 4: Collect emails from your blog.

Install Thrive Leads… That’s the tool that I love and use on this blog as well as on

My personal favorite uses are the slide-in tool and the exit-intent lightbox.

Thrive Leads - Content Curation

The slide-in opt-in form slides in from the bottom right of the screen once someone scrolls at least 10% into the content. This is really effective and not overly-intrusive.

The exit-intent lightbox is the popup that appears when someone moves their cursor away from the browser like they are about to leave the site. These work to grab visitors right before they are about to leave.

Lightbox - Content Curation

Make sure you have something valuable to give away for free, in exchange for the email.

Step 5: Contact your new audience.

It’s time to bring your newly created audiences back to the site.

Each time you put a new blog post live, mail your list about the new post and then create a Facebook “Boosted Post” that targets past visitors.

I will also often boost the post again to a “cold” audience…

I will find an interest target on Facebook that I think will enjoy the post and target them with my ads. This brings some new people to the site that could potentially opt-in as well as new people that will get added to your retargeting list.

Step 6: Repeat…

You can use the process over and over again, targeting new blogs and resources with each new post.

Try to use new blogs each time. Other bloggers will, most likely, share your post the first time you do this but, if you do it too often, they’ll probably become immune to this technique and stop sharing. So find some fresh blogs each time.

Fairly unestablished blogs work fantastic for this because they tend to be the MOST flattered when someone else is talking about them. Always try to include one or two blogs that are somewhat “undiscovered” and watch those people become your biggest evangelists!

You can also create “roundup” posts where you send the same question to 50 different people and ask for an answer… Create a post that rounds up all the responses and links back to their website… These get a TON of shares but are a little more time-consuming to build. You will see a post just like this on Evergreen Profits next week. It will make an excellent case study.

Hire someone to write original content once you’ve got an audience built up. This will further establish credibility, build trust, and help with SEO.

Final Thoughts & What’s Next

That’s it! That’s the entire process that we run through when trying to help our client’s blogs get some initial traction.

The hardest part about getting a blog going is that initial traffic to the site. Creating posts like the ones described here for the first couple of weeks will give your blog a kickstart and get a lot of people talking about it right out of the gate.

This blog is relatively new… Just wait for the case studies that we share with you here!

Here’s more on content curation strategies:

Love This Article?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis tempor, mi et egestas rutrum, felis diam venenatis turpis,

Free Marketing Tools
Cheat Sheet

Download the free 1-page cheat sheet that explains
every tool that we use in our business, how we use it, why
we use it, and more. This is our “Marketing Stack”.

Get first access to the H&F podbot... no cost.

We’re about to release a fully interactive chat experience with previous guests on the podcast. Ask anything to our previous guests!

Hustle and Flowchart Podbot

It's almost ready for beta users.

Wanna be one? Plug in your details below!

We will only send you awesome stuff

Privacy Policy

What information do we collect?

We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

– To personalize your experience
(your information helps us to better respond to your individual needs)

– To improve our website
(we continually strive to improve our website offerings based on the information and feedback we receive from you)

– To improve customer service
(your information helps us to more effectively respond to your customer service requests and support needs)

– To process transactions

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

– To administer a contest, promotion, survey or other site feature

– To send periodic emails

The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

We occasionally carry advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to help us remember and process the items in your shopping cart and understand and save your preferences for future visits.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at

Your Consent

By using our site, you consent to our websites privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 1/30/2014

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.
6190 Fairmount Avenue Suite J.

San Diego, CA 92120
info@evergreenprofits.netThis policy is powered by Trust Guard, your PCI compliance authority.