How To Use Quora As Your Best Evergreen Lead Source

Do you remember years and years ago when one of the most common ways to grow traffic to your website (especially when starting off) was online forum marketing?

Basically the idea was to:

  1. Find a forum relevant to your niche
  2. Contribute real value/content to that site by responding to others
  3. Create a link back to your website in your signature

What’s really cool is that this strategy really worked, it just took time… And sometimes it took A LOT of time. But it paid off if you were consistent and on the forefront of hot topics in the forum.

So, when Facebook got popular and advertising started taking over, a lot of people moved their focus there. They made groups, fan pages, and used their walls in place of going to forums that had established communities.

What happened here was that everyone started to follow the “shiny object syndrome”, where they wanted to go to the “hot thing” and make it big there. The ole’ forum approach wasn’t sexy anymore.

Here’s another history lesson… do you remember Yahoo Answers? It was a website that people asked questions about a bunch of topics and people were able to answer. If your answer was good, people voted it up and it got more attention. The concept was pretty cool and it allowed readers who were looking for solutions to quickly and “reliably” find the best answers.

Going back about four years ago (2012), I was running an animation and video production agency full-time called Video Sales Lab. It was my main income generator while Matt and I were doing other projects on the side. During this time I was trying to figure out how to break out of doing video work for just internet marketers and get more in the spotlight of Silicon Valley startups and corporations with large marketing budgets.

Video Sales Lab - Quora vs Yahoo Answers

This got me discovering some massive animation agencies who work with Google and Facebook designing their videos. These were companies charging $10k for 60 seconds of animation. Madness, I tell you! Here I was with as solid of a team and could produce the same for about $1k-2k/60 seconds with a healthy profit.

My goal turned into: CRUSH THE COMPETITION… without paying for ads since I didn’t have a crazy budget. Online guerilla marketing style and personal connections is what I wanted to work with. As long as I could scoop up a bit of the market’s attention and close some deals, I’d be stoked (and I’d raise my prices to increase my margins).

As I was researching competition, I stumbled upon a site called Quora.com. Some of the competitors had been posting there. I had no clue what it was, but I immediately got interested. In a nutshell, it’s Yahoo Answers but with questions and solutions I’d actually use. When comparing Quora vs Yahoo Answers, there’s no question. Quora just gets higher quality responses. Also, it started out with much more of a savvy audience in tech, marketing, and entrepreneurs.

Lead Generation - Quora vs Yahoo Answers

Basically I equated Quora to a new-age forum that allowed you to immediately seek out targeted audiences, answer their questions, immediately gain trust with them, and link back to my site.

Perfect!

Now my goal turned into to… CRUSH THE COMPETITION… by just outranking them on Quora through upvotes and getting more attention. Much simpler of a goal than before!

And that’s exactly what I did…

My first post on Quora was in 2012 answering a question from someone who asked, “Where do most startups get their product demo videos made? How much do they cost?”. Look it up on the site, it’s still there… and it almost has 34 THOUSAND views… for free!

Quora vs Yahoo Answers - Quora Example

Now here’s the kicker, the traffic didn’t come quickly. I actually only posted that one answer on Quora and didn’t touch the site for almost a year (stupid me).



It wasn’t until I stumbled back to Quora after getting an animation lead that said they came from there. Ah-ha! Free lead from writing a 3-minute post on there from a year ago. Right then is when I dug in and started to dissect how to grow the ranks and do more of the same.

Here’s what I found and still holds true today on Quora (from my experience):

  1. Seek out questions that you can answer with helpful value. To get some quick wins, go after questions that show they are ready to buy NOW. For example, the first question I answered was asking where to get a video made and what is the cost. I couldn’t get setup much better than that to pitch my service.
  2. Don’t pitch to pitch. Add value where it best fits with the question. There are a lot of people that go for the close right off the bat. Give good value and drop a link in your post for people to contact you for more information. No problem with that. Coming back to Quora vs Yahoo Answers… Yahoo gets spammed like crazy with pitches. Quora still has a feeling of being an underground resource that’s well moderated by the community.
  3. Be one of the first to answer the question. The quicker you answer someone’s question, the more likely you are to rank at the top of all the answers. On many occasions, I’ve noticed that I have about half of the upvotes as someone below me, but they were about 3 months late to answering, so I win. Constantly be searching Quora for questions you can answer and then answer immediately.
  4. Get upvotes. You need to leverage your following, friends, email list, team, or family here. To get my first 20 upvotes on my first answer, I just asked my family and contractors. I know it’s not what Quora wants, but I was playing scrappy. I was there to crush my big money spending competition. After you get a decent amount of upvotes paired up with a timely response, then you’re sitting pretty. At this point you want to keep trying to get upvotes by sharing on social media or any other means you can. It’s all about leveraging the people you have access to.
  5. Link back and capture leads. In any of my “money answers” where I am pitching my service, I make sure to link back to my money site. This site should always have a way to capture that lead. It’s best if the page you link to is specific to Quora and shows off a bit of your clout on there. Anything to build more trust with them works. These people are usually hunting around multiple sites, so you want to capture that lead and follow up immediately to gain trust.
  6. Rinse and repeat. You never know which post is going to be the one that pops off and sends loads of targeted traffic. Make it a goal to answer a couple of questions per week and get a little upvoting team put together. Play scrappy and help each other do the same. Shoot, just email Matt and I and we’ll happily help you out with with some upvotes!

With the method outlined above, I was able to create an evergreen flow of traffic that still produces leads to this day.

Before Quora, I relied very heavily on my personal connections and referrals for new business. I never ventured into paid traffic or content marketing for this business.

After Quora traffic started kicking in, I began receiving about 5-10 leads per week who were looking to purchase animations immediately. I was used to handling about 5 leads per MONTH, so this was a time when I started partnering up with another animation agency to sell my leads.

This process helped me succeed and break into the Silicon Valley startup community and corporate marketing budgets. It helped me raise my animation rates to $3k-5k/60 second and profit much more. And it also helped me expand to a point where I could not handle all work myself. It forced me to think bigger and leverage others to really scale my business. All of this gave me higher profit margins and more time to focus on projects I’ve had on the back burner.

At the end of the day, this method isn’t sexy. It’s not paid advertising and it’s not immediate. But I will tell you, of the few traffic guys and gals I’ve told my results to who are savvy in the market, they have never heard of anyone using Quora like I do. I’ve never shared this with an audience, so I really hope that you put this process on your weekly to-do list (or have your VA do it).

Let us know when you’re ready for some upvote help, we’d be happy to get you ranked!

Want some more outside the box traffic and lead strategies? Check out 7 Outside The Box Ways To Grow A List Really Fast and How To Systematically Create A Never-Ending Traffic Source.

Love This Article?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis tempor, mi et egestas rutrum, felis diam venenatis turpis,

Free Marketing Tools
Cheat Sheet

Download the free 1-page cheat sheet that explains
every tool that we use in our business, how we use it, why
we use it, and more. This is our “Marketing Stack”.

Get first access to the H&F podbot... no cost.

We’re about to release a fully interactive chat experience with previous guests on the podcast. Ask anything to our previous guests!

Hustle and Flowchart Podbot

It's almost ready for beta users.

Wanna be one? Plug in your details below!

We will only send you awesome stuff

Privacy Policy

What information do we collect?

We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form.

When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

– To personalize your experience
(your information helps us to better respond to your individual needs)

– To improve our website
(we continually strive to improve our website offerings based on the information and feedback we receive from you)

– To improve customer service
(your information helps us to more effectively respond to your customer service requests and support needs)

– To process transactions

Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.

– To administer a contest, promotion, survey or other site feature

– To send periodic emails

The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

We occasionally carry advertising for third party services. This may be small ads in emails, or separate promotional emails. By subscribing to our free emails, you are consenting to receive these ads and promotions.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.

After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be stored on our servers.

Do we use cookies?

Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information

We use cookies to help us remember and process the items in your shopping cart and understand and save your preferences for future visits.

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Third party links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

As part of the California Online Privacy Protection Act, all users of our site may make any changes to their information at anytime by logging into their control panel and going to the ‘Edit Profile’ page.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at https://hustleandflowchart.com/terms

Your Consent

By using our site, you consent to our websites privacy policy.

Changes to our Privacy Policy

If we decide to change our privacy policy, we will post those changes on this page, and/or update the Privacy Policy modification date below.

This policy was last modified on 1/30/2014

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

https://hustleandflowchart.com/
6190 Fairmount Avenue Suite J.

San Diego, CA 92120
info@evergreenprofits.netThis policy is powered by Trust Guard, your PCI compliance authority.