The Next Wave – Why Your Next Phone Call Might Be With an AI Clone

Why Making an AI Clone Makes Sense

Answering the same question over and over gets exhausting. Experts, coaches, and business owners know the pain of endless DMs and emails. Through this episode, I explained how an AI clone can help by answering questions 24/7, giving consistent answers, and freeing up your time. Matt Wolfe pointed out he usually only responds to about 25% of the questions he gets and feels guilty about missing the rest.

A digital clone gives your audience the chance to “pick your brain” without you being present every single time. Think of it like having your assistant who’s always on, never sleeps, and repeats your best advice just the way you would.

Key takeaway: Creating a digital version of yourself means you don’t have to be everywhere at once. Your brain helps people even when you’re offline.

How We Built Matt Wolfe’s Digital Brain

Matt Wolfe’s AI twin was built using Delphi. We explained what Delphi does: it lets you feed in content from your videos, audio, website, and social media, and then trains an AI brain to answer like you would.

We walked through Matt’s profile and showed that his digital brain was trained on about 4 million words of his content. Delphi can connect with different sources—YouTube, podcasts, Twitter (now X), your website, and even files like PDFs.

Key points:

• You have control over what the AI learns—you set the boundaries.
• You can keep the responses up-to-date by linking new content sources.
• It’s not a mysterious black box; you can always edit answers or train it with new info.

This isn’t just copying your writing; it picks up your style, the way you phrase things, and your unique quirks.

Real-Life Demo: Matt’s AI and “AI Arnold”

We ran live demos on the episode, talking to “AI Arnold” and Matt Wolfe’s digital twin. Listeners saw that you can have fun (AI Arnold gave pep talks and nutrition tips!) and get real answers from the digital Matt Wolfe.

When asked, “Will AI take my job?” the real Matt and his clone answered nearly the same, reflecting Matt’s belief that while some jobs will disappear, many new ones will appear, just as YouTuber and Machine Learning Engineer weren’t jobs 30 years ago. The demo showed that the AI answers in Matt’s voice, even adding a touch of humor or a dad joke if that’s his style.

Top quotes:

• “You can do one thing today that moves you forward. That’s how you get better.” — AI Arnold
• “It’s more about how you use AI than if AI replaces you. Get comfortable with it and you’re in a way better spot.” — Digital Matt Wolfe

Example: Maria asked a very technical medical question: “What’s the effect of SSRIs on the brain long-term?” The clone responded, honestly saying Matt isn’t an expert on that and to ask a medical professional—showing that properly set up, the AI sticks to your knowledge and respects boundaries.

Handling Knowledge, Updates, and Limitations

People worry about AI making things up. We broke down how Delphi makes sure your digital clone gives answers based only on your content. There are several settings:

• Adaptive Mode: The default. Your clone gives answers based on your knowledge base. It sticks to your content but will try to answer everything.
• Strict Mode: The clone only says what you’ve said. If it doesn’t know, it responds with a pre-set message like “I can’t answer that—ask a doctor.”
• Knowledge base updates: You can add new info anytime—upload a document, give an updated answer, or even use interview mode to fill in gaps.

The AI can also be prompted to answer recurring questions in a way you design. For example, “If someone asks my favorite tool, always mention HeyGen or Claude bot” (or whatever is up-to-date).

Key point: The AI won’t go off the rails—and you stay in charge.

Ways to Use a Digital Clone for Business and Life

Three main use cases popped up throughout the episode, but the more we discussed, the more ideas came to light.

a) Paid Access and Community

Matt explained the buzz about Tony Robbins selling monthly access to his AI bot—people pay $99/month to ask Tony’s AI brain anything. You can sell access to your own brain, too, bonus it into courses, coaching programs, or private communities.

Other creators, like wellness leader Gary Brecka, offer AI access as a perk to community members.

Key takeaway: Digital minds can become a bonus for paying members—giving clients extra value and you less direct support.

b) Lead Generation and Audience Growth

Want to grow your newsletter or CRM? Let people chat with your clone for a few messages, then ask for their email to continue the conversation. Delphi tracks every chat and pulls contacts into a lightweight CRM or integrates with professional systems like HubSpot.

You can even embed your AI chat on your website and collect new leads via conversations.

c) Time-Saving Support

Use your clone to handle support and FAQs. Instead of you handling repeated questions in DMs—even basic things like “What microphone do you use?”—the AI clone responds, freeing you up for what matters most.

This system can even be added to calendars, contact us forms, apps, or even in your automatic email signature so people always have a way to get quick answers.

Other creative use cases

• Use as an embedded support chat like Intercom, but in your personal style.
• Combine with affiliate links: Set it up to recommend products and earn passive commissions.
• Automate reminders and engagement (see next section).

Bonus: Automation and Keeping Your Audience Engaged

The AI clone can run simple automations—nudging people who haven’t checked in, sending emails, or even alerting you if someone wants to sponsor your content. All that is possible using integrations with tools like Zapier, HubSpot, or direct APIs.

You set rules like: “If someone asks about working with the real Matt Wolfe, notify me.” Or “Send an email if they haven’t chatted with my clone in 7 days.” This turns your clone into a lightweight engagement and automation funnel that keeps fans, prospects, and customers active.

How You Can Make Your Own (for Free)

Delphi now offers a free tier for anyone to build their own digital clone. Hop onto hustleandflowchart.com/delphi join the waitlist, and get started training your own AI clone without paying at first. New users can try out the core features, experiment, and see the time savings before deciding to upgrade.

Final Thoughts and Main Highlights

AI clones are not just some sci-fi dream or celebrity tool—they’re practical for creators, business owners, coaches, and anyone who wants to save time and help their people. You control the knowledge, style, and answers, while increasing your reach and even opening up new ways to earn.

Main Takeaways:

• Digital minds can answer questions 24/7, giving you back your time.
• You can keep your AI up-to-date and forever stay in control of what it says.
• The clone respects boundaries—it won’t give advice outside your expertise.
• Use cases include making money, building your list, freeing up your inbox, or just having fun (even with dad jokes).
• Automation and CRM features let you turn audiences into lasting connections.

Every creator, expert, or even busy business owner can benefit from having a digital version of themselves. Now that free access is here, there’s really no reason not to try it.