PR Innovation and Branding in the Digital Age with Lisa Buyer

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In this episode of Hustle and Flowchart, guest Lisa Buyer joins host Joe Fier to discuss the evolving landscape of public relations, marketing, and wellness. Lisa emphasizes the use of energy frequencies to reduce stress and anxiety, and the impact of emerging technologies on PR. As a seasoned PR professional, Lisa shares her expertise on maintaining a positive mindset, wellness in the digital world, and the importance of building relationships in public relations.

The Power of Energy Frequencies

Lisa Buyer introduces the impact of energy frequencies on reducing stress, citing scientific evidence supporting the positive impact of sound frequencies and energy work on the brain and body.

Embracing Wellness in PR

Joe Fier and Lisa discuss the importance of wellness practices, breath work, and technology for managing anxiety and promoting calmness in the fast-paced digital world.

Navigating the Changing PR Landscape

Lisa reflects on her 20-year experience in the PR industry, highlighting the need to stay current with technology, integrate visuals and search engines into PR strategies, and create earned media through brand publications and podcasts.

The Influence of AI in PR

Lisa shares her perspective on the role of AI in PR, emphasizing the need for a creative and personalized approach to avoid the lazy use of AI tools for mass outreach.

Staying Ahead in Digital Marketing

Both Lisa and Joe emphasize the importance of staying ahead of the curve in digital marketing, exploring new platforms, and integrating SEO and social media optimization into PR practices.

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