Matt McGowan – Exploring The Future of Snapchat

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Today we’re talking Snapchat, augmented reality, social media, and the future of ecommerce with Matt McGowan.

Matt is the Director and General Manager of Snapchat, Canada; the camera company that owns Snap Inc., Spectacles, Toronto based Bitmoji, and Zenly.

There’s no one better person to walk us (Snapchat-noobs) through the true value and what the future holds for Snapchat.

Tune into this special episode to get all the details… Then join us in the Discord community to discuss.

Some Topics We Discussed Include:

  • Matt’s Story and all his various businesses and exits
  • How Snapchat Allured Matt in
  • Why Snapchat is a “Camera Company”
  • How Snapchat is innovating in the augmented reality space
  • Why they don’t refer to people as “users”
  • How to get discovered by more people on Snapchat
  • How Snapchat intends to build interest in older demographics
  • How marketers can leverage both paid and organic traffic from Snapchat
  • The massive opportunity for marketers in augmented reality
  • The spotlight function to get discovered and go viral
  • The innovative technology that’s changing the clothing ecommerce
  • Gaming on Snapchat
  • The difference between filters and lenses
  • Exciting stuff in the works at Snapchat

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Resources From Matt McGowan:

References and Links Mentioned:

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