In this episode of the Hustle and Flowchart podcast, Joe Fier breaks down the often-underutilized form of media – podcast guesting.
Do you want to grow your brand, business, and community but don’t have a podcast?
HINT: You don’t need one…
Discover how to leverage other people’s platforms to exponentially grow your brand and connect with your target audience.
Podcast guesting is often overlooked as one of the most effective ways to reach a wider audience and establish credibility in your niche. Contrary to popular belief, you don’t need to have your own podcast to benefit from podcasting. By being a guest on various shows, you can tap into existing “virtual stages” and captivate audiences that are already engaged.
Listen as Joe shares a step-by-step process to make the most of podcast guesting.
And if you want to go even deeper, check out this special invitation:
If you want to scale your brand, business, and community with podcasting, watch the video above and Join the Business Podcaster Accelerator & Mastermind.
There are only 25 spots available – be quick and sign up or email me here to see if you’re a good fit.
Now let’s get into the episode…
Don’t miss out on the endless opportunities that podcast guesting offers. Start leveraging other people’s platforms to increase your brand’s visibility, grow your audience, and establish yourself as an authority in your industry.
Listen to this episode for actionable tips and strategies to make the most out of podcast guesting!
Who Do You Want to Be a Fan of Your Brand?
In this episode, Joe highlights the importance of identifying your target audience and understanding the virtual stages they engage with. By doing thorough research on popular podcasts and leveraging tools like perplexity.ai, Apple, Spotify, and Listen Notes, you can narrow down your list of potential podcasts to appear on.
Nail Your First Impression
Packaging yourself effectively is next on the agenda. Joe advises creating an attractive one-sheet or media kit that showcases your expertise and makes you an appealing guest for podcast hosts. Having a professional-looking presentation increases your chances of being invited as a guest.
Create an Endless Referral Machine
To maximize your opportunities, Joe introduces the concept of the Dream 100 process. By curating a list of the top podcasts or influencers in your niche, you can deliberately seek referrals and introductions from your network. With strategic connections, you can increase your chances of reaching your dream guests or getting invited to their shows.
How to Be The Most Useful (And Appreciated) Guest
Once you’re booked as a guest, Joe implores you to be prepared and add value to the podcast you’re appearing on. By creating a comprehensive document that highlights your expertise and potential talking points, you can provide the host with valuable content to present to their audience. This preparation ensures a meaningful and memorable guest appearance.
Give More with Smart AI Tools
Finally, Joe encourages guests to actively promote their podcast appearances. By utilizing tools like Castmagic, you can create engaging social media posts, blog content, emails, and more, to boost the visibility of the episode. Furthermore, providing hosts with promotional assets can make it easier for them to share and extend their reach, ultimately benefiting both parties.
Getting Started: Your Podcast 80/20
Ready to take your podcasting game to the next level? Join our Business Podcast Accelerator and unlock the secrets to leveraging the power of podcast guesting.
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Two Other Episodes You Should Check Out
Resources From Episode
- Accelerate growth with HubSpot’s Sales Hub
- Check out other podcasts on the HubSpot Podcast Network
- Try Castmagic out for free — Have it help you with blog, social, email content
- Find podcast guest opportunities on PodcastGuests.com
- Perplexity.ai – Great AI search engine & research tool
- Contact Joe: firstname.lastname@example.org
- Join the Business Podcaster Mastermind
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