Joe Fier & Matt Wolfe – Here’s Why Branding Is Vital

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We’re back, coming at you from the world-famous Hustle & Flowchart Studios! Today we are talking about branding, our thoughts and our experience with it and what we are learning about branding lately including the psychology behind it. It’s been our big focus lately in that we are trying to get ourselves dialed in on our brand, uplevel the video quality, and revamping our website design. There are some specific reasons why we feel now is the time to be branding, and we dive into this on today’s episode. 

We will be covering some low hanging fruit ways to brand that you probably haven’t thought about. There are also a few cool videos that we will reference and one of more interesting ways that one major creator is building his brand plus the surprising reasons behind it. We have also updated some of our studio equipment and will dive into what some of our favorite brands are and why. In addition to all of this, we chat about the bigger picture behind your brand, making an impact on society, and leaving a legacy. After you’ve listened, be sure to check out the past shows we’ve done with Ryan Lee and Ryan Berman to give you some additional ideas on branding and building your tribe.

It’s important to make sure you have the brand understood before you do any dramatic things to the perception of your brand. Ask yourself how are people identifying and attaching to you right now and what’s the reason they are choosing you over another podcast?” – Joe Fier

The way we see it is, the bigger the brand that we can build, the more attention that we can create on us, and then we can essentially sell that attention.” – Matt Wolfe

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Some Topics We Discussed Include:

  • What the leading YouTube influencers are doing outside the normal realm of promotion
  • Our top three favorite brands that have helped outfit our new studio
  • Some new platforms we might be testing out with our branding
  • Thanks again Ryan for the burrito hookup!
  • Building up your brand to sell attention
  • One good reason to not shoot at the highest quality for your videos
  • Getting people to feel like your brand is a part of their family
  • Is Apple still the creator’s choice?
  • Important things to consider if you are rebranding, including choice of music and color schemes
  • The real reason behind Mr. Beast’s YouTube brand
  • Do you what you want your legacy to be? Listen in as we talk about ours

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Our Resources:

  • PodHacker – Build A Tribe, Grow Your Business & Create Multiple Streams of Income by Simply Copying Our Plug & Play System
  • Our go-to brands for the awesome equipment we use in our studio

References and Links Mentioned:

Enjoy the video version of our podcast:


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