In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences.
The Importance of Inclusive Marketing
Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts.
Advancements in Inclusive Technology
The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts.
Strategies for Building Inclusive Brands
Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance.
Internal Mindset Shift for Inclusive Marketing
Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns.
Two Other Episodes You Should Check Out
Resources From Episode
- Accelerate growth with HubSpot’s Sales Hub
- Check out other podcasts on the HubSpot Podcast Network
- Grab a 30-Day Trial of Kartra
- See the latest from Sonia Thompson at Inclusion and Marketing.com
- Listen to the Inclusion and Marketing Podcast
- See if HeyGen can help in your inclusive marketing
- Contact Joe: joe@hustleandflowchart.com
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