In this episode, Kevin Chemidlin, Founder of Grow the Show, joins us to talk about the intricate nuances of podcasting. Kevin dives into the importance of completion rates for podcasts and what numbers podcasters should aim for. We discuss the deep emotional connection that audio podcasts foster, which is often more profound than other mediums. Kevin also explains the complexities and the strategic importance of deciding whether your podcast will primarily be an audio experience or a video show with audio components. We go on to cover effective growth strategies for podcasts, the value of podcast guesting, and tips on listener monetization and engagement.
Importance of Completion Rates
Kevin emphasizes that completion rates are crucial indicators of a podcast's success. For solo episodes, a desirable completion rate is around 75%, while anything below 55% is considered poor. For guest episodes, aim for a completion rate of 65% or higher. Good completion rates show that listeners are engaged and enjoy your content, which is vital for the growth and sustainability of your podcast.
The Unique Bond in Audio Podcasting
We talked about the special connection that podcast hosts create with their listeners, which is often stronger than with other media forms. Audio allows for a level of intimacy and personal connection that video or text can't match. Kevin noted, “People often listen to podcasts while they're alone, like driving or doing chores, which creates a unique bond.”
Transitioning to Video Podcasting
Kevin discussed his experience shifting to video podcasting and the complexities involved. He explained that creating a successful video podcast requires more than just recording yourself talking; it involves thoughtful production, editing, and promotion.
Creating a Clear Direction for Your Podcast
Kevin stresses that having a clear premise and direction is key to your podcast's success. Decide whether you want to produce a show that feels like a TV series with an audio component or a primarily audio-focused radio show. Kevin warns against falling in the middle without a clear direction. A distinct premise makes it easier to produce solo episodes and select guests, and also helps answer critical questions about your podcast's purpose and target audience.
Effective Growth Strategies
Kevin suggests three core strategies for rapid podcast growth: – All-in focus on targeted marketing techniques. – Organic social media growth. – Podcast guesting. Kevin recommends guesting on shows with substantial audiences and leveraging mutual guest connections for better acceptance rates. This strategy is particularly effective for podcasters with no existing show, as it helps in positioning oneself in front of the ideal audience.
Monetization Tactics
Monetization is a hot topic, and Kevin provided valuable insights. All monetization strategies boil down to getting your audience to buy something. This could be through sponsorships, affiliates, or direct sales of your products and services. Aligning your podcast content with your business offerings and creating clear call-to-action strategies such as dedicated landing pages can help bridge this gap. Kevin also pointed out the importance of directing listeners to join an email list using a lead magnet and then making calls to action in emails.
Handling Burnout and Improving Growth
Kevin addressed the common issue of burnout among podcasters, recommending a break for those feeling overwhelmed. Focus on improving your completion rates during this downtime to make growing your podcast easier in the future. “If you’re feeling burnt out, take a step back and reevaluate. Focus on creating engaging content that keeps your listeners tuned in till the end,” Kevin suggested.
Relevant Links:
- Listen to Kevin's Podcast Grow the Show
- Get Kevin's FREE 12 Days of Podcast Growth Course
Conclusion
This episode with Kevin Chemidlin was packed full of actionable insights and strategies for anyone serious about podcasting. From understanding the critical metrics like completion rates to leveraging the unique bond with your listeners, and from choosing a clear direction for your podcast to effective monetization strategies, there is something valuable for everyone. Take these lessons to heart and watch your podcast grow! Don't forget to check out Kevin's resources, and as always, keep hustling and finding your flow. Catch you in the next episode!
Two Other Episodes You Should Check Out
-
Creating Impactful Content: The Secret Sauce to Audience Engagement! with Luis Diaz
-
From Zero to 3 Million Subscribers: Sean Cannell’s YouTube Blueprint
Resources From Episode
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- Accelerate growth with HubSpot's Sales Hub
- Check out other podcasts on the HubSpot Podcast Network
- Grab a 30-Day Trial of Kartra
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