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Welcome back to the Authority Insider podcast! In our last episode, I spoke with Joey Xoto about online video production and this conversation and questions from our wonderful listeners. Today, I want to answer some of those questions that you asked – specifically, the question of how I use videos to promote my business.
There are a lot of ways that you can use videos when marketing your business. All it takes is a little creativity!
Listen in to get the full breakdown! Here's everything I cover in the audio recording:
- A “short cut” to increase the exposure of your blog posts
- Three great ways you can use video to repurpose your content
- How video can lower your advertising budget
- How to create great content without planning anything
- The most effective way to create a sales page
- How your previous customers can become your greatest sales force
- Where to get professionally-edited video press releases
- The best-kept secret that marketers use to network with other influencers
- A breakthrough strategy to quickly train your employees
- How to look like an expert video editor
- A killer strategy to make extra income with the Viddyoze software
- Plus more!
Here's a quick recap and links to the resources mentions:
So without further ado, here are the 9 ways I use videos to promote my business.
1) Create Video Versions of Your Blog Posts
- You can repurpose your blog posts into video posts (also called Vlogs)
- Create slides from your blog posts
- Create Screen Capture Tutorials (works well for technical blog posts – show your readers how to complete each step!)
2) Video Interviews
- Use eCamm Skype Call Recorder (Mac program to record Skype calls)
- Use Pamela (PC program to record Skype calls)
- Video record your in-person interviews
3) Teach
- Create screen capture video tutorials
- Create whiteboard video tutorials
- Use these videos for Facebook Ads
- Create tutorial videos using FlexClip: https://www.flexclip.com/
create/tutorial-video.html
4) Daily Life Videos
- Snapchat
- Periscope
- Facebook Live
5) Use Videos to Sell Your Product
- VSL’s
- Talking Head Videos
- Whiteboard Sales Videos
6) Video Testimonials
- Ask your previous clients to record a quick, 30-second video testimonial for you
7) Video Press Release
- Find something newsworthy in your business
- Have a press release written about it
- Contact prREACH
8) Use Videos to Connect with People
- Adds a personal touch to your letter of introduction
- Create tutorial videos for your new outsourced team members
9) Animation Videos
- Viddyoze (Plus my bonuses)
Quote Contest
Listen to this podcast episode and tell us your favorite quote from the episode and win a $10 Amazon gift card
. Simply type your favorite quote from this episode into the comments section below. If we choose your quote and share it on our Instagram page here, we will shoot you a gift card for $10 bucks to be used on Amazon.com. Since this contest is so new, and there are not a lot of comments yet, your chances of winning are huge!
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