AI now lets us “clone” ourselves in the digital world. That might sound like something out of a movie, but it’s real and it’s happening fast. In today's episode, I explained how we all get stuck because there’s only so much of us to go around. We just can’t do everything, be everywhere, or help everyone who needs us, all at the same time. AI cloning helps fix that problem.
This episode focused on the basics of AI clones, examples of how I’ve built these clones for myself and others, and what you can do—starting today—to use this tech in your own life and business. I shared stories, real use cases, and my own experiences. My goal is to show you how to be more productive and make a bigger impact without losing your time or energy.
The Bottleneck: Why You Are the Limiting Factor
Time, energy, and attention set the limits on how much you can do in your business and life. Even with great ideas or hard work, you can only go so far when you do everything by hand. Business owners, coaches, experts, and team leaders often feel stretched thin because they can’t “clone” themselves to be in two places at once.
I explained, “You’re not stuck because you’re lazy or not trying hard enough. The problem comes from not spreading your knowledge and not having systems to do it for you—until now.”
Key Points
- Most people still do things the old, manual way.
- The real bottleneck is not time, but your own knowledge and ability to share it.
- Training, support, and content creation take too much of our time.
How AI Cloning Works: Changing What’s Possible
AI cloning lets you put all your ideas, answers, and teaching into a platform, so others can “talk” to your digital self any time of day. This tech is not science fiction—my company, AI Build Team, has built nearly 300 AI clones for people who want to help more people, save time, and grow their impact.
AI clones can work on your website, inside your client programs, for your team, or even for just you. AI clones learn from the stuff you already created—your emails, podcasts, blogs, trainings, and notes. This means your wisdom isn’t stuck in your head, email, or old files.
AI cloning isn’t just for the rich and famous. Even folks running a small local business can use this. It doesn’t matter how big your audience is; if you have knowledge, you can have a clone.
Key Points
- AI clones can answer questions, train people, or hold conversations, 24/7.
- The clone “speaks” in your voice and shares your knowledge, not just basic info from the internet.
- Your clone is private; you control what it knows and how it works.
Different Types of Clones and Where They Help
Clones can help in four main ways, and with each one, you save time and give better help to others:
- Public Clone – This is available to anyone who visits your website or public pages. It answers questions, helps people find what they need, and even collects leads.
- Private/Member Clone – Only your clients or members use this version. It guides them, answers program questions, and acts as a companion or accountability buddy.
- Internal/Team Clone – Your team can use the clone for fast training, to get answers when they’re stuck, or to help new hires ramp up.
- Personal Clone – YOU use this clone as a private brain double. It helps you think through ideas, review work, give you feedback, and keep you accountable.
I use my clone to keep myself on track, and even program it to give me a “pep talk” or challenge me when my thinking is off.
Key Points
- Four main use cases: public, private/member, internal/team, and personal.
- Clones can be programmed to act or speak differently for each kind of user.
- These tools fix the bottlenecks we all have with time, training, and support.
Real Examples from Coaches, Celebrities, and Everyday People
Celebrities like Arnold Schwarzenegger, Gabby Bernstein, and Lewis Howes now use clones to help more people. Gabby Bernstein, for example, showed her own clone to a crowd of 1,200 people. It chatted with the audience in real time!
But you don’t need to be a star to use cloning. I’ve helped janitors, home improvement businesses, and local service providers set up their own clones. Anyone with knowledge can spread it using a digital twin.
One cool story: my friend Greg Merrilies uses his clone on his web design company’s site to audit client websites and capture leads without being there himself. Another client uses their clone privately to coach Airbnb hosts, answering questions and bringing them closer to booking with him.
Key Points
- You can use a clone for marketing (collecting leads, helping visitors).
- You can deliver training 24/7 without repeating yourself again and again.
- Automation and quick responses boost engagement, save time, and leave people impressed.
External Resources Mentioned
- hustleandflowchart.com/audit – Test my clone and get a free audit
- Studio 1 Design (Greg Merrilies)
- Delphi AI
Automations and Triggers: Working Smarter, Not Harder
AI clones don’t just answer questions—they can trigger actions. You can set up reminders, send emails, book calls, alert your team about big opportunities, and even summarize chats for your clients.
The clone can “know” who’s talking, change its answers based on the user, and connect with your CRM or coaching platform. One chat can power lots of follow-ups and tasks, all without human error or forgetting.
I call it the “conversation funnel.” Instead of making people click links or fill out forms, your clone moves them forward with each chat, giving them just what they need next. It feels easy and personal.
Key Points
- Automations can send reminders, schedule meetings, or send summaries to the right people.
- Your clients or leads get custom help based on their questions and their place in your funnel.
- Everything fits with what you already use (CRMs, SMS, and more).
Key Differences Between Cloning Platforms and Regular AI Tools
Standard tools like ChatGPT are “general AIs” trained on the whole internet. They can write or answer basic questions, but can’t act as a true “digital twin.” I explained, “Your clone, built on a platform like Delphi, is based only on your input—it’s private, it’s personal, and you can train it as you like.”
Clones built on Delphi can speak 50+ languages, match your personality, and integrate with your private content and your business tools. ChatGPT can’t:
- Match your unique tone perfectly.
- Keep private, custom content updated and secure.
- Integrate deeply into your client or training systems.
Key Points
- Clones become true “digital twins,” not just another chatbot.
- You have full control over content, rules, and privacy.
- Integrations mean your clone can do real work for you, not just answer questions.
Using Clones to Create Content and Amplify Your Voice
My own clone helps create content daily. It writes social posts, emails, blog drafts, video scripts, and more—all in my own voice. After every podcast or training, I use my clone to break things into bite-sized pieces for different platforms.
I use my clone to keep blog posts, emails, and newsletters flowing, even when I’m busy with clients and family. The clone can even help outline and draft big projects like books, based only on your own material.
If you want, you can automate your social and email outreach so you’re always connecting with your fans and customers—even when you’re asleep or with your family.
Key Points
- AI clones take your big ideas and grow your content library with less work.
- Content always sounds like you because it is based only on your own material and rules.
- Clones help you serve more people without having to be online all day.
How to Get Started and Where to Learn More
Anyone curious about AI cloning can test it out for free. Go to hustleandflowchart.com/audit. You can chat with my clone and get a custom map showing how you could use this in your own business or brand.
You only need a little bit of content to start—a blog, podcast, voice notes, or emails work. My team and I can set up a working, custom clone in just 7 days. This isn’t just for tech wizards; regular people and small business owners are already saving hours and reaching more people each week.
In the next few years, you’ll see clones everywhere, not just with creators or celebrities. Getting started early gives you a big head start.
To Recap
AI cloning is changing the way we work and help others. You don’t need to be a tech genius or a superstar to get these benefits. Anyone can use AI cloning to save time, give better training, reach more people, and create a smarter business.
I covered why we get stuck, how clones actually work, different ways you can use them, how others (even celebrities) are winning by using clones, and how the tech goes far beyond simple chatbots. I also gave real resources so you can plug into this now.
Remember, you are the bottleneck—but you don’t have to be anymore. AI cloning gives your ideas and help to more people, around the world, 24/7. That’s smarter business, and it lets you focus on what matters most.
If you’re ready to try it out, check out my AI clone here and get a free audit for your own business. Let’s make more impact—with less burnout!
Two Other Episodes You Should Check Out
- The AI Gold Rush: Most Entrepreneurs Are Failing—Here’s What Only 0.8% Understand! – Scott Duffy
- AI is Secretly Deciding Which Websites Succeed Online! – Greg Merrilees
Connect with Joe Fier
- What if you could have a FREE personal mentor on-demand?! With Joe's Hustle & Flowchart AI clone, you can tap into the knowledge from over 600 episodes any time! Whether you need advice on scaling, marketing, or productivity, my AI clone is here to help.
- Want us to build your clone for you? We’ll handle setup, testing, and integration so you can launch fast. Head to HustleandFlowchart.com/interest to get started!
- We want to hear from you. Send us the One Thing you want to hear on the show.
- Connect with Joe on LinkedIn and Instagram
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- Contact Joe: joe@hustleandflowchart.com
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