Pat Flynn – Strategies To Turn Followers Into Superfans

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We always love chatting with Pat Flynn, and in this episode, we discuss how to build super fans in your business, how to grow an audience ethically, how to promote affiliate offers to your audience, and make good money through affiliate marketing in a very ethical way that makes customers actually thank you for doing it. Pat also discusses how he has been able to build a successful building with a great, appreciative audience without the need to run a ton of ads and self-admittedly not having the best SEO on his website as well.

We also talk to Pat about how he got involved in some of the deals he has equity in. He’s not just an affiliate for products such as ConvertKit, Lead Pages, Teachable and Samcart, he’s also an advisor and gets some sort of revenue share. So we dive into how he has been able to leverage his podcast to then get involved in these equity and advisory deals. When you have listened, be sure to check out our previous chat with Pat and our conversation with Lisa Cherney for more insight on how to give insane value while being real to your audience.

With affiliate marketing, it’s the easiest way of starting to generate an income because these products already exist, people out there are already buying them, you just have to be the person that people trust to make that recommendation to them.” – Pat Flynn

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Some Topics We Discussed Include:

  • “Fannels” and how to ramp yours up (and no, we are not talking about soft pajamas!)
  • The amazing result you can get in under three years which will set you up for success
  • How Pat pivoted during the last time we had an economic downturn which changed his life forever
  • How to get great fan engagement and healthier all at once!
  • Tactics for when you are first starting out with affiliate marketing
  • How to stay passionate about the same topic for years
  • Common mistakes Pat sees on websites and how to differentiate yourself from the pack
  • What ‘What’s Up’ tactic that will make you really stand out
  • The pyramid of a fandom and why you should turn that funnel upside down

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Resources From Pat Flynn:

References and Links Mentioned:

Enjoy this clip from our interview with Pat Flynn:


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