Welcome to Day 5 of the Evergreen Profits Toolkit Series!
This is the fifth of 10 days of tool madness! Each day we will break down one tool that has completely changed the way we do business. Each of these tools allows us to earn more money and save more of our time.
Let’s get into today’s tool…
What’s The Purpose of ManyChat?
This is an amazing tool and one that is in daily use for growing our business. ManyChat is a simple CRM software (like an autoresponder) that creates a chatbot for your business. Chatbots are another form of a “list” where you can create a database of prospects and customers.
This single tool has allowed us to close sales for our high-ticket masterclass course, affiliate products, reduce support tickets, and create raving fans for our brand and products. It’s all about creating conversations with people in the place that they are currently at in your buying cycle.
That’s what you can do with chatbots. You make it obvious that you’re there to help if they have questions. You send links to your chatbot for them to contact you quickly. You create a “choose your own adventure” sequence within ManyChat so they can pick which product to buy or what content they should consume. It can all be done in a free or $10 account with ManyChat. This is a rare gem and everyone should sign up for an account immediately.
Here some quick features of using ManyChat:
- Start conversations with your most engaged prospects in so many ways
- Answer questions in real-time with people and pitch your products
- Automate followups and respond to people automatically based on their actions
- Sync with your Facebook pages and look professional
- Create your first chatbot in 2 minutes without any complicated coding
- Send broadcasts to your new subscribers (just like email)
How We Use It In Our Business:
ManyChat hooks up with Facebook directly. It integrates with your Facebook fan page and you can send Facebook ads to initiate a sequence in ManyChat. We try to add in the chatbot somewhere in all of our marketing. For example, if launch a new webinar, we will have options for us to live chat on the page using a chatbot, we’ll tell our subscribers about our new webinar, we’ll run retargeting ads that link to the chatbot to answer any further questions and more.
This is the easiest and lowest barrier entry way to talk to your hottest prospects. We look for ways to grow a new list (this can be done within ManyChat, just like an email list) and we’re always looking to start new conversations. With this tool, you’ll be able to filter out people who are ready to buy and start live conversations with them so you can answer objections. This all leads to higher conversions and more ROI for your business.
How You Can Use It In YOUR Business:
Within our funnels, we like to use ManyChat to help close our sales. Here are some specific examples of how to use it:
- Retarget people who have visited our opt-in or sales pages with Facebook ads. Show them an ad that asks if they have any questions and that we’re here to help. These types of ads and chatbot conversations have led to our biggest ROI. When we first tested this while promoting an affiliate product, we were able get 22 people to start conversations with us and convert 5 of them (resulting in a profit of $1,220).
- Ask a question as a post in Facebook and tell people to comment with an answer. This tactic added the most amount of subscribers to our chatbot list in one shot. We wanted to share a mini case study with people, but as a “payment”, we wanted to get them on our chatbot list. After they commented, they started a sequence in ManyChat that then led them down the path to sharing more content and our products with them. This didn’t lead to a big ROI, but it built our list by 21 people with just one simple Facebook post. Not too bad for about a 5 minute setup!
- Grow your list by emailing your current email subscribers or tell people to check it out on social media. This was the first thing we tried. All you do is write an email to your list enticing people to click a link to start a conversation with your chatbot. We suggest asking them a question in the email and have people comment with their answer by clicking your chatbot link. They will get subscribed and you’ll be filtering out who your most engaged subscribers are. It’s always great to segment your lists and have the ability to communicate with them in multiple channels. Don’t get stuck with one way to chat with ‘em!
- Grow your email list. This is our favorite. You can actually integrate your email autoresponder to ManyChat. When people “opt-in” to your chatbot database, you can also have them join your email list at the same time. It’s a good way to double your efforts when list building!
Get ManyChat Now:
ManyChat is one of those no-brainer softwares that everyone should be using. At this time, ManyChat has a free and a SUPER cheap, $10/month tier. These are a steal since you’ll stand to grow a new “owned audience” and you’ll be able to ROI on the people you communicate with.
We suggest that you try out the free version and get your feet wet. You can use Facebook messenger ads to direct people to start chats with you. This is a good start, but this won’t allow you to automate the communication process.
Thanks for reading and we’ll see you tomorrow with another handpicked marketing tool!
