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Today’s guest, Marshall Wayne, is known for his dark-and-gray style when it comes to branding. Marshall helps his customers build their image through unique, powerful, and compelling advertising concepts. His clients include authors, coaches, consultants, and other high-end groups and organizations. He is the director of an advertising agency he calls The Agency.
Today, Marshall talks about why he chose the style of branding he does, the importance of pattern interruption in creating stunning and attention-grabbing campaigns, and where he primarily releases his work. He also shares where he gets his inspirations from and the tools he uses to accomplish the job.
“I’m essentially getting paid to perfect the art of self-emotion.” – Marshall Wayne
Some topics that were discussed include:
- How Marshall develops concepts for his client’s branding
- The benefits of networking with the right people
- Marshall’s reasons for hesitating to create a full blown agency
- The perfect mix to easy access
- A big challenge regarding conceptualization
- Why he prefers to set micro-goals over big ones
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Connect With Marshall Wayne:
References & links mentioned:
- Adobe Creative Suite
- Adobe Photoshop
- Adobe After Effects
- Adobe Premiere
- Adobe Audition
- Cowboy Studio
- Sam Harris Podcast
- The Great Gatsby book by F. Scott Fitzgerald
- The War of Art book by Steven Pressfield
- Nobody Wants to Read Your Sh*t book by Steven Pressfield
- Ori Bengal playing Bull Poker on YouTube
- How To Live Like You're Always on Vacation
- Amazing Tools For Marketers And Branders
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